Viking Cruises

— Signage + wayfinding systems
— Venue branding

Viking Cruises' first ocean ship named "Viking Star" was built in Margerha, Italy and designed by London based studio, SMC Design in collaboration with Rottet Studio.

Carrying 930 guests and 602 crew, the Cruise ship mirrors a land-based hotel experience. The Scandinavian design principles are grounded on understated elegance and quality materials. This was captured in every detail, from the interior fit-out down to the wayfinding system and venue signage. Working as Senior Designer/Project Manager alongside the SMC Design team we developed a signage system that complemented the nordic interiors.

Images courtesy of SMC Design.

Credits: Angeline Ram — Head of Graphics, Rebecca Hodgson — Senior Graphic Designer

View more of the project here at SMC Design.