Areas of expertise

— Design Direction
— Art Direction
— Branding
— Illustration
— Packaging
— Wayfinding

CLIENTS

ALDI
Artline
Australian Government
Blundstone
Bobby Goldsmith Foundation
Commbank
Destination Wollongong
Goodman Fielder
Human Rights Watch
Marks & Spencer
Meriton
Norwegian Cruise Liner
NSW Government
Nestlé
Royal Botanic Garden Sydney
Shopbop
1-Stop
Tourism Tasmania
UNE
Viking Cruises
Unilever
WWF

Before getting on the tools, I used to spruik promotional giveaways, writing and performing voiceovers for Brisbane’s 90s hit radio station. (If you ask me nicely I might send you a soundbite). I learnt some really useful life skills including: how to hold 100+ balloons while riding a segway and the art of professional Christmas Light judging (yes, it’s a thing).

Fast forward a few years later and I began my career in graphic design. I was and still am, hungry to try out as many disciplines as possible. In the last 13 years I have honed my skills in brand identity, art direction, packaging design, textile design, digital design, illustration, publication design, wayfinding and signage design.

An interest in space and experience design led me down the path of wayfinding for a London-based interior design firm. I worked on venue branding and signage systems for luxury cruise liners in Italy and Miami and the challenges lay in achieving the perfect balance of functionality and aesthetics. I apply this same human-centric skill set to many of the design projects I work on today.

After spending a few years in London I changed gears again when I returned home, working my way into advertising. Now residing in Sydney, I have recently been working as Design Director at BMF, across a range of clients and industries highlighted on this website.

Finding time for extra design exploration and personal projects is really rewarding and important for my sanity and creative growth. Drop me a line if you want to talk anything graphix!