Tourism Tasmania —
Off Cuts

Inspired by Tasmania’s ‘Off Season’, we launched an eco-friendly winter clothing collection of sustainably sourced garments, made solely from reused summer tourism merchandise.

We partnered with Noah Johnson, Tasmanian born sustainable designer who is an advocate of sustainable fashion, to create a bespoke, eco-friendly winter clothing collection of sustainably sourced garments, made solely from reused summer tourism merchandise. Johnson created the range by transforming discarded items like souvenir tees and board shorts into bespoke, avant-garde winter wearables that embody Tasmania’s offbeat and unique charm. The ‘Off Cuts’ merchandise includes: Trousers made from tea-towels, puffer jackets made from cheesy t-shirts, and beanies made from bikinis.

Credits:
Max Lom-Bor — Creative,
Casey Schweikert — CD, Rees Steel — CD

Awards:
AGDA Awards 2023 — DISTINCTION
Print / Merchandise, Clothing & Apparel

AGDA Awards 2023 — MERIT
Brand and Identity / Brand Expression

AGDA Awards 2023 — MERIT
Brand and Identity / Brand Expression – Physical