Bobby Goldsmith Foundation

— Brand identity

The Bobby Goldsmith Foundation (BGF) is Australia’s longest-running HIV charity. Founded in 1984, BGF offers a range of support and services, helping people living with HIV to thrive. They required a new brand identity to keep them relevant and stand out from other charities.

Credits:
Lincoln Grice — Head of Art +Design, BMF
Joel Pratley — Photographer. View his portfolio here.