ALDImobile

— Brand identity

ALDImobile offers a ray of light in the complex world of telcos. They offer reliable phone plans at incredibly low prices, with no contracts or surprises. BMF created a new identity for ALDImobile, drawing inspiration from speed, light and innovation. The new strategic approach and design system aims to propel the brand into the future. The ‘o’ eclipse represents the seamless alignment of price, product and simplicity.

Credits:

David Fraser + Dantie van der Merwe — CD’s, BMF
Lincoln Grice — Head of Art + Design, BMF